PERPETUALITE TV: REVOLUTIONIZING UNIVERSITY OUTREACH ON YOUTUBE
Keywords:
Digital Literacy, University Outreach, Educational Broadcasting, YouTube, Higher EducationAbstract
Perpetualite TV is the innovative digital venture of the University of Perpetual Help System DALTA (UPHSD), a pioneering approach to educational broadcasting through a dedicated YouTube channel that blends technology and education to extend the university's reach and impact beyond traditional classroom boundaries. This paper documents the rationale, resources, implementation mechanism, content, and outcomes of the initiative, and compares it with traditional approaches to educational outreach. A descriptive case study of the program was conducted using a structured framework covering its environment, resources, mechanism, content, progress, impacts, stakeholder responses, measurable outputs, and cost-benefit considerations. The channel serves Perpetualites and the wider community with academic lectures, tutorials, student life, campus events, and expert talks, making it a comprehensive platform for both learning and university branding. Its key strength lies in its interactive nature, through Q&A sessions, live webinars, and community discussions that foster a vibrant digital community of learning. Technical operations emphasize high-quality production and streamlined content delivery, sustained by regular updates and technical training. Streaming reliability and the production of engaging content were the main implementation challenges and were addressed through improved equipment and software, team training, and interactive formats. The program incurred no additional technical cost because it runs on existing university infrastructure and Mass Communication equipment, and it was accompanied by a reported 7% increase in enrollment, stronger alumni engagement, and partnerships with local government, including memoranda of understanding with the Department of Education Las Piñas for Brigada Eskwela and teacher INSET training. Strategically aligned with UPHSD's broader educational goals, Perpetualite TV serves as a tool for both academic dissemination and institutional promotion, reaching current and prospective students, alumni, and the general public. By leveraging digital platforms, it enriches the learning experience and elevates the university's profile on a global stage, marking UPHSD as a forward-thinking institution in higher education.
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